Ecommerce
Winning AI search citations in a product category
This is an illustrative example showing our campaign approach. Verified client case studies with real metrics are published as campaigns complete.
The challenge
An ecommerce brand ranked reasonably on Google but was absent from AI assistant recommendations, where a growing share of buyers start their research.
The strategy
Entity optimization, structured data expansion, answer-ready category content, comparison guides, and citation building from trusted sources.
Results
- Organic: Cited in AI-generated answers for category-level buying queries
- Leads: New discovery channel opened alongside classic organic search
- Campaign duration: 5 months
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